I participated in a marketing meeting last week where an inordinate amount of time was wasted; we discussed the merits of coming up with a way for a busy sales rep on a tradeshow floor can easily identify a particular product sheet from the literature rack. As that is the most important marketing communication that needs to take place!
And of course it began with a senior member of our group's personal observation - that she couldn't find the sheet fast enough while with a potential customer. So what that there are no less than 30 pieces of marketing collateral, so what if the suggested solution (an icon in the upper corner) is not scalable across products, so what if it is only one person's opinion that this is even necessary? Finding a 'consensus' can become just a back-and-forth over what a particular person likes/dislikes, or wants/does not want. Often the most outspoken / most powerful person wins, regardless of merit.
To the uninitiated - beware of thinking that anyone really knows what is going on and what really needs to be done at any point in time. So many times marketing discussions become a free-for-all where the if one can express their opinions coherently and back up their position with a factoid or two, that person will stand head and shoulders above the fray. But it's a careful blance, disagreeing with others while allowing for whatever sense of idiocy they happen to feel at the moment.
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Posted by: Z Usman | September 04, 2005 at 08:37 AM
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Posted by: Internet Marketing, SEO Expert | October 25, 2005 at 12:50 PM
This wastes my time.
What's the matter, got bored?
Posted by: | December 31, 2005 at 10:03 AM
Hi Dale
Why no recent posts?
Posted by: | February 10, 2006 at 08:57 PM
Hi,
You have an interesting blog.
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